Daisy meets Bert the Turtle

“These are the stakes! To make a world in which all of God’s children can live, or to go into the dark. We must either love each other, or we must die.”

“Vote for President Johnson on November 3. The stakes are too high for you to stay home.”

Though aired only once on September 7, 1964, the “Peace, Little Girl“, aka the “Daisy Spotis one of the most controversial political advertisements ever made.

After World War II, life in the United States was overwhelmed by the omnipresence of a new symbol: the atomic bomb. The years that followed the atomic bombing of Hiroshima and Nagasaki witnessed the escalation of the Cold War, an era in which the threat of a world holocaust was named in advertisements and air raid drills for nuclear blast were practiced in school. The counting down of the missile launch penetrated the innocence of the “Daisy” generation, as the reality was skilfully screened in the advice of “Bert- the turtle” to “duck and cover”, in case of a nuclear detonation.

These movies, more than anything else, were promoting a state of unease and paranoia that heavily impacted contemporary life. Cold War and its by-products introduced an era of anxiety that embodied the contradictory results of sub-urbanization and military supremacy in the United States.

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