It seems that in the world of marketing “funnel” is a common metaphor for the systematic approach to selling a product or service. A sales funnel is constructed by stacking several layers together, putting on top a big amount of “opportunities” and having in mind that the key to surviving in sales is to make sure that each respective layer in your funnel never dries up.
So in the beginning you have something that looks like that:
adding a kind of strategy it could turn into this:
while enhanced through the 2.0 social media prism…
After hours of intensive research, this seems proper and alleviative