Be Not Afraid: a Hilton prayer

“Though not jingoistic, Hilton’s patriotism expressed his deep commitment to two American habits: religiousness and capitalism. […] Indeed, Conrad Hilton regularly substituted prayers for advertisements. At Christmas time, Hilton offered an inspirational religious message accompanied only by the Hilton logo. For example, in 1958 there appeared in Life a full-page Hilton “advertisment” showing a traditional shepherd with his sheep looking with some surprise toward a five-pointed star in the heavens. The painting of the shepherd and his small flock is overlaid with a ghostly columnar text cataloging the catastrophes that occurred that year between January and October…”

BE NOT AFRAID

From: Annabel Jane Wharton’s Building the Cold War: Hilton International Hotels and Modern Architecture (University of Chicago Press, 2006)

See also, “America on Its Knees” anticommunism Hilton ad

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